Event Campaign
Objective: Generated 150–200 qualified event attendees for hospital-based health screening events using Meta Ads and external registration tracking (Luma), with ~60% attendance rate.
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Approach
Approach
Shifted from Meta lead forms to link-click campaigns with external registration tracking (Luma) to reduce cost per acquisition and improve visibility of user behaviour through UTM tracking.
Execution
Execution
Meta Ads → Luma (UTM tracking) → Customer Service follow-up → Event attendance tracking
Focused on expanding new audiences beyond existing customer base
Avoided reliance on retargeting only
Example of campaign performance (link click objective)
Example of campaign performance (link click objective)
Attendees on the day
Attendees on the day
Example of automated reminder email (Brevo) used to improve event attendance
Example of automated reminder email (Brevo) used to improve event attendance
Post-Lead Conversion Optimisation
Post-Lead Conversion Optimisation
Implemented automated email reminder sequence to increase attendance conversion from sign-ups:
Structured reminders at 7,4,3,2,1 day before event
Used Brevo to automate delivery based on registration timing.
Optimised send timing for higher open rates
Results
Results
Generated 190 registrations with ~RM600 ad spend (~RM3–RM4 cost per registration)
Achieved ~60% attendance rate (~114 primary attendees), with additional walk-ins increasing total footfall
Delivered ~RM5–RM6 cost per attendee, maintaining high efficiency across the funnel
Drove RM120K–RM170K in event revenue from qualified attendees
Campaign performance was optimised based on event capacity (~200–250 attendees per session), prioritising lead quality and conversion efficiency over volume scaling.
Insights
Insights
External registration tracking combined with lower-cost traffic campaigns can improve cost efficiency and provide better visibility on user behaviour compared to native lead forms.
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