Embedded Files
Heart Screening Campaigns
Heart Screening Campaigns
Objective: Generated RM132,950 revenue from RM9.2K ad spend through a structured WhatsApp funnel for high-ticket heart screening services.
Objective: Generated RM132,950 revenue from RM9.2K ad spend through a structured WhatsApp funnel for high-ticket heart screening services.
RM132,950 revenue generated from RM9.2K ad spend with 21.94% conversion rate
RM132,950 revenue generated from RM9.2K ad spend with 21.94% conversion rate
Key Results
Key Results
Campaign Performance | Aug - Dec 2025
Funnel Strategy
Funnel Strategy
1) Awareness & Consideration
1) Awareness & Consideration
Doctor-led videos reduced resistance for high-ticket screening by educating before selling
Problem-first messaging (“silent killer”, asymptomatic risk) increased engagement from unaware audience
Removing pricing improved CTR and lowered cost per lead in early-stage funnel
Goal: Capture new high-intent demand beyond existing patient base
2) Conversion (Whatsapp Lead Funnel)
2) Conversion (Whatsapp Lead Funnel)
Product-focused creatives with pricing filtered low-intent users early
Addressing key objections upfront (hospitalisation, fasting, process) improved lead quality
Click-to-WhatsApp enabled higher intent vs traditional lead forms
Outcome: Lower CPL and higher conversion rate
Execution
Execution
Implemented a WhatsApp-based lead generation system with CRM tracking to improve lead qualification and conversion visibility across the funnel.
End-to-end funnel connecting Meta Ads to CRM and telesales, enabling lead tracking, qualification, and conversion attribution
Consideration-stage campaign driven by doctor-led educational content to generate qualified inbound enquiries
Conversion-focused campaign using product-led creatives with pricing and clear CTA to drive high-intent WhatsApp leads
Key Implementation
Key Implementation
Target audience: Age 35 and above
Shifted from lead forms to Whatsapp funnel
Consideration funnel is based on educational content. Meanwhile, conversion funnel based on product driven creatives
Optimisation layers:
Lookalike audiences
Retargeting past patients (5-year revisit cycle)
Event-based audiences
High-intent WhatsApp lead generated from Meta Ads, tracked and managed via Respond.io (CRM)
Key Implementation:
Key Implementation:
Prefilled messages addressed common concerns or customer filtering:
"Do I need to be warded?"
"Do I need to fast?"
"This is my first visit"
"Location & accessibility"
CRM automation workflow built in Respond.io
Lead Qualification & CRM Automation:
Lead Qualification & CRM Automation:
Built Whatsapp workflow automation using Respond.Io:
Automate initial responses
Lead routing and tagging
Auto-replies with FAQ
Conversations prompts to maintain engagement beyond 24-hour window
Lead data captured and analysed in Google Sheets
Key Implementation:
Key Implementation:
Lead Data Tracking & Creative Performance Analysis:
Created lookalike audience or retargeting for next campaigns.
Tracked sources creatives
Identified high-performing visuals
Analysed first customer questions
Breakdown: Top Performer Product (CA Score)
Breakdown: Top Performer Product (CA Score)
CA Score was the primary entry product within a broader heart screening campaign (including CT Angio and other services), used to drive initial conversions and feed into higher-value procedures.
CA Score Campaign Overview | Aug - Dec 2025
CA Score Campaign Overview | Aug - Dec 2025
Top Performing CA score campaign in September 2025
Top Performing CA score campaign in September 2025
Entry-level offer with low barrier increased initial conversion rate (40.35%)
High volume of leads (518) created strong pipeline for upsell into CT Angio
Lower CPA (RM19.53) improved overall campaign efficiency and ROI
Role: Entry product driving both direct conversions and downstream revenue
High-performing consideration-stage campaign using doctor-led educational content to drive low-cost inbound enquiries (RM3.05 per result)
Conversion-stage campaign using product-led creatives with pricing and clear CTA to drive higher-intent WhatsApp leads (RM6.96 per result)
Creative Insight Section
Creative Insight Section
Creative Strategy Based on Customer Intent Data
Challenges & Improvements
Challenges & Improvements
Insights
Insights
Key insights based on the performing campaign ads
Key insights based on the performing campaign ads
Educational (doctor-led) content significantly reduces resistance for high-ticket healthcare services and lowers top-of-funnel cost
First inbound message is a strong proxy for lead intent and can be used to refine targeting and messaging
WhatsApp funnel outperforms traditional lead forms in both lead quality and conversion rate
Entry-level offers (CA Score) act as a key conversion driver and unlock higher-value procedures downstream
CRM integration enables visibility on lead quality, allowing optimisation beyond CPL into actual conversion performance
Page updated
Google Sites
Report abuse